Marketing analytics is the process and technology that allow marketers to evaluate their success of marketing initiative. Marketing analytics can measure performances of marketing initiatives of marketers which include business matrices such as ROI, consumer behavior, buying trends and preferences. The information gathered from marketing analytics software play a crucial role in product designing and customer survey.
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The growth of global marketing analytics software market has been accelerated by increasing social media activities which include Facebook, twitter, and Instagram who helps to provide the huge amount of consumer related data. Increasing need to calculate MROI coupled with the ability to manage multi-channel marketing campaigns including email marketing, online marketing, and social media marketing is expected to propel the growth of marketing analytics software market. Furthermore, increasing the need to understand customer behavior, preferences and needs are anticipated to impact market positively in the forecast period. On a Contrary, easy availability of open source solution is the factor expected to curb the growth of this market. Nonetheless, adoption of cloud-based technology is likely to open up new growth opportunities in the years to come.
The report covers forecast and analysis for the marketing analytics software market on a global and regional level. The study provides historic data of 2015 along with a forecast from 2016 to 2021 based on revenue (USD Million). To understand the competitive landscape in the market, an analysis of Porter’s Five Forces model for the marketing analytics software market has also been included in the study. The report also analyzes several driving and restraining factors and their impact on the market during the forecast period. The study encompasses a market attractiveness analysis, wherein technology, type and application segments are benchmarked based on their market size, growth rate, and general attractiveness.
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The report provides detailed segmentation of marketing analytics software market based on technology, type, and application. The technology segment includes cloud-based and on premises. On the basis of type, the market categorized into content marketing, social media marketing, E-Mail marketing, SEO marketing, PPC marketing, display marketing and others. In term of application the market has been segmented under retail, healthcare, E-Commerce, consumer packaged goods (CPG), high-tech manufacturing, energy and utility, media and entertainment, Banking Financial and insurance (BFSI) and other applications.
Major regional segments analyzed in this study include North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. The Asia-Pacific market is the fastest growing market due to huge service sector and increasing customer centric approach.
The report provides company profiles of leading participants with their overviews, financial revenues and recent developments. Key players included in report are Oracle Corporation, Adobe Systems Wipro Corporation,, Experian Plc., Pegasystems, Inc. SAS Institute, Inc., Harte-Hanks, Inc., IBM Corporation, Teradata Corporation and amongst other.
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This report segments the global marketing analytics software market as follows:
Marketing Analytics Software Market: Technology Segment Analysis
- On premises
Marketing Analytics Software Market: Type Segment Analysis
- Content marketing
- Social media marketing
- E-Mail marketing
- SEO marketing
- PPC marketing
- Display marketing
Marketing Analytics Software Market: Application Segment Analysis
- Consumer Packaged Goods (CPG)
- High-tech manufacturing
- Energy and utility
- Media and entertainment
- Banking Financial and insurance (BFSI)
Marketing Analytics Software Market: Regional Segment Analysis
- North America
- Asia Pacific
- Latin America
- The Middle East & Africa
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