New report on Microcontrollers market is categorized as per types such as 8-bit, 16-bit and 32-bit. Among all types, 32-bit microcontrollers are expected to continue dominating market in near future due to falling prices and increasing availability. However, in future, more advanced microcontrollers are expected to gain momentum.
From applications viewpoints, market is segmented according to applications into domains such as automotive, industrial, computer, communication, retail and others. Automotive applications are commonly used in the market. However, over time, industrial applications are expected to drive market, due to decreasing cost. Also, decreasing costs are motivating OEM manufacturers to install microcontrollers in their products to a greater extent.. Microcontrollers are special type of processors that are installed inside electronic devices. These integrated microcontrollers control various operations that are performed by devices. They have memory, processors and other I/O peripherals. The technology ensures seamless management of electronic devices. It facilitates the fault-free execution of activities. The technology is becoming increasingly popular in automobile, retail, communication and other industries. The research provides in-depth analysis of the market with comprehensive market overview to assist business planning to the potential entrants.
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The driving factors for this technology are growth of automotive industry, falling prices and increased adoption of touch-screen devices. The market faces limitation due to high competition in the market. Increasing adoption by Asian customers possess opportunities for future growth of the market.
The report provides detailed analysis of global microcontroller using Porter’s five forces model. Degree of bargaining powers of customers is estimated to go high due to availability of range of alternatives. Threat of substitutes is low/moderate due to unavailability of feasible alternative for performance sophistication of electronic devices. Degree of intersegment rivalry is high and expected to become more intense due to presence of numerous players.To penetrate into the market, companies such as Microchip Technologies are launching new innovative products. The market is experiencing competition among key players such as Infineon Technologies, Freescales Semiconductor Inc., Reneseas Electronics Corp., Texas Instruments, Atmel Corp., STMicroelectronics, Samsung Electronics, Microchip Technologies Inc., NXP Semiconductors and Fujitsu.
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