Green energy is the energy produced by renewable energy sources. The energy produced is clean and does not cause any type of environmental hazards.Using green energy technologies, environment can be maintained at safe conditions. Government regulations can be complied with green technology solutions. The research details the market dynamics with the purpose of conveying market potential to businesses.
The market is driven by need for energy related security and environmental concerns. Market faces limitations due to higher installation costs. Market possesses opportunities of growth in future due to comparatively lesser penetration in developing countries.
Green Energy Market by Type Based on type, market is classified into solar energy, wind energy, hydroelectric power, biofuels and others. Solar energy is further classified according to inverter types such as micro inverter, central inverter and string inverter. Hydroelectric power dominates the market due to higher capacity. However, solar energy segment is expected to drive the market in future due to falling cost of related equipment and increasing efficiency.
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Green Energy Market by End-User According to end-users, market is categorized into residential, industrial and commercial. At present, both segments are competent. Over the period, provider hosting is expected to drive the market growth due to its cost efficiency. Residential end-user segment is expected to continue growing rapidly even in future. Commercial end-user applications are also expected to increase due to government regulations.
Green Energy Market by Geography Geographically, market is segmented into regions such as North America, Europe, Asia-Pacific, Middle East & Africa and Rest of the World (RoW). North American region leads the market due to higher adoption of wind, geothermal and hydroelectric energy. Asia-Pacific would gain momentum due to technological developments.
Competitive LandscapeTo penetrate into the green energy market, companies are adopting partnership strategies. For instance, Suzlon Energy Ltd. is forming partnerships with various entities in order to expand market reach. The market is dominated by industry giants such as GE Energy, ABB Ltd., Nordex SE, Suzlon Energy Ltd., Enercon GmbH, Kyocera Solar Inc., US Geothermal Inc., Calpine Corporation, JA Solar Holdings Co. Ltd. and Altera Power Corporation.
High Level analysis The report presents detailed analysis of the market using Porter’s five forces model. Degree of bargaining power of consumers is expected to be moderate due to competition among industry leaders, in spite of having high cost of installation. Degree of bargaining power of suppliers is expected to be moderate as many infrastructure vendors are present in market. Threat of new entrants is low as business needs high capital investment and current players have gained very strong brand value in the market.
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KEY BENEFITS
• Competitive advantages of green energy technologies explained in the study effectively convey potential of the market
• Value chain analysis explains key insights on the role of all key intermediaries of the market and hence, collaboration strategies can be devised
• Porter’s five force analysis elaborates the bargaining powers of suppliers & buyers in accordance with competitive scenario of the market, which facilitates companies for efficient business planning
• Estimations are forecast according to the present market and projected future trends for the analysis period of 2014-2020 with base figures of 2013
• There is additional stress laid on trends and opportunities in various geographies so that companies can target specific regions to gain competitive edge
KEY DELIVERABLES
The global green energy market is classified according to types, end-users and geographies.
Market by Type
• Solar Energy
• Micro Inverter
• String Inverter
• Central Inverter
• Wind Energy
• Hydroelectric Energy
• Bio-fuels
• Others
Market by End-Users
• Residential
• Commercial
• Industrial
Market by Geographies
• North America (NA)
• Europe (EU)
• Middle-East Africa (MEA)
• Asia-Pacific (APAC)
• Rest of the World (RoW)
