Location Based Service (LBS) is an application that is used to identify the location of mobile or wireless devices. The location based services are used to identify the location of a person or an object, track vehicle movements, logistics and inventory management. Global location based services market is expected to grow at a healthy CAGR during analysis period due to increasing adoption rate of GPS enabled devices.
The adoption of wireless devices such as tablets, smart phones, and handheld devices has increased over the years. However, personal data security is the concern for the growth of the location based services market, as the mobile devices are tracked and recorded, to provide location based services.
The major players dominating the market are Cisco, AT&T Mobility, Foursquare Labs Inc., Microsoft, HP, IBM, Autonavi, Bharti Airtel.LTD. TeleNav Inc., AdMoove. These players are adopting acquisition and agreement as key developmental strategies for gaining competitive advantage.
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Location Based Services Analysis by Devices
Various devices having location based service applications include Smart-phones, feature phones, in-dash devices and portable navigation devices. The devices such as Smart-phones use location based services application to track the location, for navigation and various other uses. Due to the above mentioned devices, the global location based services market is growing as there is increase in demand of GPS enabled devices.
Location Based Services Analysis by Applications
Applications of location based services include location based advertising, gaming, augmented reality, emergency support, disaster management, road traffic information, object visualization, vehicle navigation, directions, vehicle theft detection, road service information, location based billing, social networking public transportation, and sports and fitness. Location based advertising tracks consumers’ location and provides them the location specific ads on their mobile devices.
Location Based Services Analysis by Product and Services
Location based services have different products such as hardware, software and services The services market comprises of consultancy services, managed services, system integration services and others. Using location based consultancy services, the market consultants are able to reach customers and send them more targeted content.
Location Based Services Analysis by Technology
The location based services market by technology is categorized into different technologies that are used in location based services. The technologies used are Assisted GPS, Enhanced GPS, Enhanced Observed Time Difference (E-TOD), Observed Time Difference (OTD), Cell ID, Wi-Fi.
Location Based Services Analysis by End Users
The users of location based services are into different sectors. Some of the sectors are banking, financial services, insurance sector, academic & education, government, defense, retail, manufacturing, oil, gas, transport and others.
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Location Based Services Analysis by Geography
Global LBS market is categorized into four segments such as North America, Europe, Asia-Pacific and LAMEA regions. North America drives the geography due to high penetration of GPS enabled devices.
High Level Analysis
The report gives an overview of global location based services market, which is growing rapidly due to increase in number of Smartphone users and demand for GPS enabled devices. The major concern for location based services market is personal data security, as mobile devices are tracked and recorded to provide location based services. This report provides an in depth intelligence of key patents granted and also emphasizes on key intermediaries involved in location based services market through value chain analysis. Porter’s five force model helps to understand bargaining power of suppliers, buyers, and competitive rivalry in an effective way. Market dynamics of Location Based Services market shows the impact of drivers over the restrains and also focuses on opportunities available in the market.
KEY BENEFITS
• Detailed analysis in the report provides the driving and limiting factors in the expansion of the global location based services market
• Porter’s five force model and SWOT analysis discussed for Location Based Services market would help in making strategic decisions
• The report helps in understanding the strategies adopted by the companies for the growth of the location based services market
• Micro level analysis is conducted based on applications, devices, services and geographies
• Identification of key investment pockets for various devices, services and geographies
Reasons for doing study
Factors driving the growth of location based services market include availability of cheaper GPS enabled devices and high interest in personalizing services based on user location information and history. In addition to above driver, location based services market is also driven by cost effective solutions such as vehicle tracking and traffic information. This report chiefly emphasizes on the trends, and opportunities available for the location based services market to grow. Strategies adopted by the companies operating in different geographies are providing intelligence to the decision makers. The analysis provides clear view of various technologies adopted in different geographies. The report analysis also includes the drivers and restraints of the global market.
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KEY DELIVERABLES
The global location based services market is segmented into 6 major categories such as devices, applications, technology, product & services, end-users and geography.
LOCATION BASED SERVICES MARKET SEGMENTS
MARKET BY DEVICES CATEGORY
• GPS Enabled Smart-phones
• GPS Enabled Feature Phones
• In Dash Devices
• Portable Navigation Devices (PNDs)
MARKET BY APPLICATIONS
• Location Based Advertising
• Location Based games and AR
• Emergency Support and Disaster Management
• Business Intelligence and Analytics
• Tracking, Mapping, Discovery and Information
MARKET BY PRODUCTS AND SERVICES
• Hardware Products
• Software Products
• Services
• Consultancy Services
• Managed services
• System Integration services
• Other Services
MARKET BY TECHNOLOGY
• Assisted GPS (A-GPS)
• Enhanced GPS (E-GPS)
• Enhanced Observed Time Difference (E-TOD)
• Observed Time Difference(OTD)
• Cell ID
• Wi-Fi
• Other Technologies
MARKET BY END USERS
• Banking, Financial services and Insurance
• Academic and Education
• Government and Defense
• Retail and Manufacturing
• Oil and Gas
• Transport and Logistics
• Other Verticals
MARKET BY GEOGRAPHY
• North America
• Europe
• Asia-Pacific (APAC)
• Latin America, Middle East and Africa (LAMEA)
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