SOHO mobile banking market refers to mobile banking activities conducted in Small Offices or Home Offices. As per recent findings, one fourth of the SOHO market showed interest in checking account packages offered through mobile banking. U.S. comprises of approx. 20 million SOHO firms.
Rising SOHO market, especially in the U.S., has created huge opportunity for banking institutions. SOHO business segment has huge potential and the opportunities are expected to rise continuously.
Financial institutions need to understand how to serve these firms better to reap benefits. Increasing client interest in SOHO is a primary factor driving this market. Security breach in case of access to login IDs and passwords is a restraining factor for all online services including SOHO mobile banking. Bank of America, Wells Fargo, U.S. Bank, Chase and PNC are major banks offering mobile banking facility and possess huge opportunities in SOHO.
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