Advance bookings for the Apple iPhone 7 and 7 Plus have rose by 50 % at retail stores in India compared with the run up to the iPhone 6s and 6s Plus launch last year, industry executives said.
They cited the models’ innovative features and a delay in the local launch of competitor Samsung’s Galaxy Note 7 for the surge in bookings. These booking are happening even before Apple officially starts taking orders on October 1.
Apple is trying to double its launch inventory in India to meet higher demand and make the most of the Note 7 debacle. Samsung is, meanwhile, expediting the launch of the new Note 7, which may hit the Indian market around September 28-30
India is one of the first countries to receive the rectified device of samsung Note 7 as an attempt to be ahead of the new iPhone launch on October 7.
The Apple India team wants to go all out and make the most of the scenario, while Samsung wants to ensure re launch of the Note 7 a few days in advance to the new iPhones,” one of the executives said.