Taxi aggregator Ola said that it has introduced number masking on its platform which will enable mobile numbers of customers to remain undisclosed to drivers, on Sep 19.
The aggregator has combined a cloud telephony solution, which sends an encrypted number to the driver whenever a customer books a cab. This is very beneficial for the customers who want to keep their phone numbers private.
Drivers calling from their Ola device will not be able to see the customer’s mobile number but will automatically be transmitted through the encrypted number, the company said in a release.
This application is beneficial for driver-partners in all cities where Ola operates. The calls made by drivers to the customers and driver partners can be traced by Ola from archived recordings at all times.
The company’s driver-partners will not take the cost of calls made to customers, as they would be transmitted directly through the device; the firm said and claimed that this was a first of its kind step in the industry towards ensuring complete privacy of user’s contact details.
The number masking gives enhanced privacy for users, reducing the risk of any awkward experience for them. From the recorded conversation between driver partners, we will be able to closely monitor driver’s behavior and character, resulting in a superior experience for all users.