OLED also known as organic light emitting diode is a flat light emitting technology developed by placing thin organic film between two conductors. OLED technology is garnering more acceptance among end users as it is thinner, brighter, lightweight, power efficient and offers higher contrast compared to LCDs. OLEDs offer wide viewing angles, faster response times, higher contrast ratios and more saturated colors to enhance viewing experience of end users. OLED is one of the most promising display and lighting technologies that has the capability of offering power efficiency lighting and is superior compared to the fluorescent tubes and incandescent bulbs. OLED technology helps end user to create flexible display and lighting panels. OLEDs are more expensive than LED and LCD products. However, price of these products would decrease gradually once the products get more acceptance among the end users.
Various emerging and developed economies around the world are working towards switching to energy efficient lighting solutions. Experts have predicted that OLED technology would meet the required performance and pricing targets, which would facilitate smooth transition from conventional to efficient lighting solutions. Moreover, government and industry funding for R&D is expected to boost the process of addressing the technological challenges of the world OLED lighting solution.
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The report segments the OLED market based on application, display type, applications of OLED display panel, OLED lighting end users and geography. Based on application, the OLED market is segmented into display and lighting. Based on display type, the world OLED display market is segmented into AMOLED and PMOLED. Television and monitors, smartphone, notebooks and tablets, automotive and others are the major application areas of OLED display. Based on end users, the world OLED lighting market is segmented into commercial, residential and industrial. Further, by geography the market is segmented into North America, Europe, Asia-Pacific and LAMEA (Latin America, Middle East and Africa).
Some of the key players profiled in the report are LG Electronics Inc., Koninklijke Philips N.V., OSRAM GmbH, Samsung Electronics Co. Ltd., Panasonic Corporation, Novaled GmbH, Au Optronics Corp., E. I. du Pont de Nemours and Company, Cambridge Display Technology Limited and Universal Display Corporation.
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Table Of Content Of OLED Market:
CHAPTER 1 INTRODUCTION
1.1 Report description
1.1 Key benefits
1.2 Key market segments
1.3 Research methodology
1.3.1 Secondary research
1.3.2 Primary research
1.3.3 Analyst tools and models
CHAPTER 2 EXECUTIVE SUMMARY
2.1 CXO Perspective
CHAPTER 3 MARKET OVERVIEW
3.1 Market definition and scope
3.2 Key findings
3.2.1 Top factors impacting the market
3.2.2 Top investment pockets of organic LED market
3.2.3 Top wining strategies
3.3 Porters five force analysis
3.3.1 Lack of raw material suppliers in the market, threat of backward integration and relatively new technology moderates the bargaining power of supplier
3.3.2 Low switching cost, capability of backward integration and presence of numerous players in market increases the bargaining power of buyer
3.3.3 Mature and developed market of LED can act as major substitute for the developing OLED market
3.3.4 Low threat of new entrants
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